![]() So the Chehalis teamed up with Heritage Distilling, owned by Justin Stiefel, an attorney who says he distilled his first batch at age seven and has been hooked on making spirits ever since. And there were more basic hurdles: “We didn’t even know how to make beer.” “The first convenience store on the reservation didn’t sell beer for five years after it opened,” says Richardson. Tribe members were wary of potential detrimental impacts of easily available alcohol on the reservation. ![]() “But there was a big stigma attached,” says Chris Richardson, managing director at CTE. Making their own alcohol would enable the tribe to capture both the manufacturing and distribution margins, as well as a 6% tribal sales tax. Many Chehalis leaders saw the spirits business as a no-brainer, considering that they already sell liquor at their casino, hotels and stores.
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